Every year brings a new opportunity to showcase the Scouting mission to life and boost support. The Boy Scouts, Heart of America Council serves the youth in Kansas and Missouri. We saw the potential for their annual report, to not only boost excitement, engagement and donations but save costs. Transitioning from a large printed report to a digital presence, we put the budget, and our energy, into Boy Scouts campaigns around the annual summer release. Creating a memorable messages, keepsake mailers, video, social media and more: The new approach was a hit with supporters, and brought WTA a few local and national awards along the way.
This years annual report is about Scouting that creates unforgettable, lifelong memories. For the adult supporters in our target audience the memory of sleeping under a canvas tent and going on an outdoor adventure. We zeroed in on what that experience feels like, creating an inspiring video, shot on location at H. Roe Bartle Scout Reservation for our social media campaign and online annual report. We also cut, stamped and mailed 500 keepsake “postcards” made out of old tents from Bartle, to announce the annual report. To expand the reach of the Scouts’ message, we sent the video to 20,000 stakeholders around the Heart of America Council. It was one of their most-viewed and most-shared videos of the year.
