With a major rebrand, new products and features, Heartland Sign & Lighting needed a new website. As the digital destination, the new site needed to showcase those new products and features while also aligning with the new rebrand.
After an internal and competitor website audits multiple opportunities arose to update the site. These included: reorganizing content, easier navigation, improve site speed, improve SEO performance, and increase conversions. By improving the navigation and overall site architecture this led to easier browsing and a more frictionless experience. This also led to site conversion of users into contacts and ultimately customers.