Heartland Sign & Lighting

ROLE

Designer & Developer

YEAR

2020

PROJECT TYPE

Strategy, UI/UX, Wordpress, Design, Development
Heartland Sign & Lighting is a professional, full service sign and lighting company. Featuring a broad range of sign and lighting services and terrific customer support. 

The Challenges

With a major rebrand, new products and features, Heartland Sign & Lighting needed a new website. As the digital destination, the new site needed to showcase those new products and features while also aligning with the new rebrand.

After an internal and competitor website audits multiple opportunities arose to update the site. These included: reorganizing content, easier navigation, improve site speed, improve SEO performance, and increase conversions. By improving the navigation and overall site architecture this led to easier browsing and a more frictionless experience. This also led to site conversion of users into contacts and ultimately customers. 

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